# Airtight Protection for Account Creation

Expand fearlessly with bulletproof, AI-fueled account creation that delivers enterprise-grade risk decisioning, at scale.

> “Sift helps us to identify more trusted customers and reduce the number of transactions that have to be authenticated.”  
—Wayan Tresna Perdana, Sr. Product Manager | User Platform at Traveloka

**1T**  
Annual signals connecting an untouchable global network

**40+**  
Patents built on proprietary, user-centric science

**100s**  
Of expert fraud fighters in your corner

## Fraudulent Account Creation Threatens Secure Growth

Businesses that turn a blind eye to account creation are a target for fraud. Mass tested stolen or synthesized credentials open the door to a panorama of growth-killing fraud, including credit applications, promo abuse, and identity farming. To grow securely, businesses must balance a seamless account creation experience with sophisticated fraud controls that keep out bad actors.

**$6.7B**  
In new account fraud losses*  
[*Source: Javelin](https://javelinstrategy.com/whitepapers/new-account-fraud-threat-down-every-avenue)

**109%**  
Increase in new account fraud losses in recent years*  
[*Source: Javelin](https://javelinstrategy.com/whitepapers/new-account-fraud-threat-down-every-avenue)

## Secure Every Stage of the User Journey

**Safeguard downstream conversions.** Instantly identify risk at account creation with confidence using real-time AI-powered detection.

**Build and sustain customer trust.** Discern converting customers from risky account sign-ups with automatic, built-in step-up challenges that deploy in response to suspicious activity.

**Manage fraud at scale.** Automate risk decisions, deep-dive into complex cases, and accelerate manual review with a comprehensive view into the entire user journey in one console.

**Building an internal risk engine?** The Sift Score API adds critical external context to internally-built risk models. Detect global & industry threats with real-time risk scores powered by 1T annual consortium events. Build the way you want, without sacrificing access to the powerful tools in the Sift Console. **[Learn more](https://sift.com/solutions/sift-score-api/)**.

## Accelerate Growth with Trusted Customers that Convert

**70%**  
Of manual review cases automated.

**0.1%**  
Account takeover rate

## Safeguard Downstream Conversions

Instantly identify and block risk at account creation with confidence using real-time AI-powered detection.

> What initially drew me to Sift was the number of other partners it integrated with, and the ability to leverage the network effect of Sift across the partner ecosystem.”  
—Yan Pritzker, Co-founder & CTO of Swan Bitcoin

## Build and Sustain Customer Trust

Accurately identify converting customers from risky account sign-ups with automatic, built-in step-up challenges that deploy in response to suspicious activity.

## Scale Fraud Operations

Automate risk decisions with Sift Workflows, deep-dive into complex cases, and accelerate manual review with a comprehensive view into account activity and data using the intuitive, customizable Sift Console.

**70%**  
Accelerate operational efficiency with 70% automation of manual review cases.

**0.1%**  
Sustain customer trust.

Unlock conversion for trusted users and block risky ones with Sift’s 0.1% ATO rate.

## Accelerating Secure Growth with AI-fueled Data and Decisioning

> One of the best things about Sift is its ease of use. We can customize workflows as our business needs evolve and integrate with other tools on a single platform.  
—Lukas Marcinkevicius, Payments and Risk Lead at Smartproxy

**96%**  
Fewer customer support emails

**99%**  
Reduction in account review time

> What initially drew me to Sift was the number of other partners it integrated with, and the ability to leverage the network effect of Sift across the partner ecosystem.”  
—Yan Pritzker, Co-founder & CTO Swan Bitcoin

**90%**  
Reduction in loss rate

**80%**  
Less time spent on manual review

> Sift helps us detect more ATO than our rules-based system could, and the console makes it easy for our team to investigate suspicious cases and take action quickly.”  
—Wayan Tresna Perdana, Sr. Product Manager - User Platform Traveloka

**96%**  
Less traffic to 3D Secure

**2x**  
More orders accepted

## Been There, Fought That

Evolving risk is an opportunity to redefine reward. Fraud pain points become business potential—fueling revenue through every user engagement and transaction—with Sift’s complete platform of digital risk solutions.

**Account Takeover**  
Make trusted users untouchable with bulletproof account protection.  
[learn more](https://sift.com/solutions/ato/)

**Payment Fraud**  
Keep transactions and transfers secure across users, no matter the size, sum, or scale.  
[learn more](https://sift.com/solutions/payment-fraud/)

**Policy Abuse**  
Protect return policies, promo offers, and customer perks from misuse.  
[learn more](https://sift.com/solutions/policy-abuse/)

**Content Scams**  
Stop spam, scams, and phishing schemes from undercutting trust and revenue.  
[learn more](https://sift.com/solutions/content-scams/)

### Start Your Digital Risk Assessment

Want to improve fraud operations, cut losses, and drop spend? Get started with a free, 1:1 risk assessment for your business.

**[Get Started](https://sift.com/risk-assessment/)**

## What’s New at Sift

**The State of Payment Fraud and Account Takeover**  
[READ THE REPORT](https://sift.com/index-report-q1-2026/)

**The Rising Impact of Chargebacks and Consumer Disputes**  
[READ THE REPORT](https://sift.com/index-reports-disputes-q4-2025/)

**Account Takeovers in the Era of Agentic AI**  
[READ THE REPORT](https://sift.com/index-reports-account-takeover-fraud-q3-2025/)

## Take the Next Step

It’s time to elevate your payment fraud protection to the next level.

[talk to an expert](https://sift.com/demo/)